| Category (CPRA) | Examples | Purpose(s) of Use | Disclosed To | Sold/Shared? |
| A. Identifiers | Name, username, email, phone; device IDs; IP address | Account creation; authentication; communications; fraud prevention | Service providers (hosting, support), analytics/advertising partners, affiliates | Shared for cross‑context advertising; not sold for monetary value |
| B. Personal records | Billing address, limited payment details (tokenized), order history | Purchases; fulfillments; accounting; support | Payment processors; fulfillment partners; support providers | No |
| C. Protected class info (optional/voluntary) | Gender/pronouns (if provided) | Personalization; creator program EEO compliance (where allowed) | Service providers; HR/compliance (creators/applicants) | No |
| D. Commercial information | Viewed items, saved lists, purchase history | Personalization; attribution; analytics; marketing | Analytics/advertising partners; affiliates; service providers | Shared for cross‑context advertising |
| F. Internet/network activity | Device data, app events, cookies, pixel data, referral URLs | Platform operations; security; analytics; attribution; advertising | Analytics/advertising partners; anti‑fraud vendors; service providers | Shared for cross‑context advertising |
| G. Geolocation (coarse) | City/state inferred from IP | Localization; fraud detection; legal compliance | Service providers; anti‑fraud vendors | No |
| I. Professional/employment (creators) | Public profile/handles, portfolio links, payout/tax info | Creator onboarding; payouts; compliance; promotion of shops | Payment processors; tax vendors; service providers; affiliates | No |
| K. Inferences | Interests derived from browsing/purchase activity | Personalization; advertising; product improvement | Analytics/advertising partners; affiliates | Shared for cross‑context advertising |